YouTube crossed over 2 billion monthly logged-in users at the end of 2020, and an incredible 500 hours of content are uploaded to the platform every minute. With the power to instantly capture moments at any time and any place, video has become embedded into daily life. Off the back of these rising trends, the North American video editing software market size alone is expected to increase rapidly at a CAGR of 4.9% to reach US $923.41 million by 2027. Advancements in technological capabilities have facilitated a revolution in digital media - powered by combining 5G and AI, cutting-edge hardware and video recorders, and new content formats. The world is fast entering the next generation of intelligent creative management platforms, with the global market for creative software tipped to reach close to US $10 billion by 2025.
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